the streets of Kolkata buzzed with excitement as TVS Motor Company unveiled its latest masterpiece, the TVS Apache RTR 310, in West Bengal. This launch wasn’t just another bike release—it marked a bold step in TVS’s legacy of blending racing pedigree with street-ready performance. With over 40 years of racing heritage, TVS has crafted a motorcycle that’s as thrilling to ride as it is to look at. But what makes the Apache RTR 310 stand out in the crowded 300cc segment? Let’s dive into the details and see why this bike is turning heads.
Why the Apache RTR 310 is a Big Deal
The Apache RTR 310 isn’t just a new model; it’s a flagship addition to TVS’s iconic Apache series, designed for riders who crave both style and substance. Launched at an ex-showroom price starting at ₹2.43 lakh, it’s positioned as a premium yet accessible streetfighter. According to industry reports, the 300-400cc segment is one of the fastest-growing in India, with a 15% year-on-year growth in sales (Society of Indian Automobile Manufacturers, 2023). The RTR 310 steps into this arena to challenge heavyweights like the KTM 390 Duke and BMW G 310 R, offering a unique blend of tech, performance, and customization.
A Personal Touch: The Freestyler’s Dream
Imagine cruising through the vibrant streets of Kolkata, the wind in your face, and the roar of a 312.12cc engine beneath you. That’s the experience the RTR 310 promises. TVS calls it the “Freestyler,” and for good reason. Its ergonomic design, with a wide handlebar and an upright riding position, makes it perfect for both city commutes and weekend adventures. Vimal Sumbly, Head of Premium Business at TVS, described it as a motorcycle that embodies “thrill and fun” with a “cyborg-inspired streetfighter design.” Whether you’re dodging traffic or carving corners on a hill road, this bike feels like an extension of you.
Power and Performance: What’s Under the Hood?
At the heart of the Apache RTR 310 is a 312.12cc, single-cylinder, liquid-cooled engine, co-developed with BMW Motorrad. It churns out 35.6 PS at 9,700 rpm and 28.7 Nm of torque at 6,650 rpm, giving it a 0-60 km/h sprint time of just 2.81 seconds. That’s the kind of power that makes your heart race. Paired with a 6-speed gearbox and a bi-directional quickshifter, gear changes are buttery smooth, whether you’re in Sport, Track, Supermoto, Urban, or Rain mode.
Tech That Sets It Apart
What really sets the RTR 310 apart is its tech-heavy approach. It comes loaded with segment-first features like:
- 6-axis IMU: Enables cornering ABS, traction control, and cruise control for safer, more controlled rides.
- 5-inch TFT display: Offers smartphone and GoPro connectivity via TVS SmartXonnect for real-time ride data.
- Climatronic seats: Heated and cooled seats for comfort in India’s diverse climates.
- Tyre pressure monitoring system: Ensures safety and performance on long rides.
These features aren’t just gimmicks—they’re practical additions that enhance the riding experience. For instance, during a test ride in Chennai, a rider noted that the climatronic seats made a 200-km journey in humid weather feel surprisingly comfortable (BikeWale, 2024).
Customization: Make It Your Own
One of the standout aspects of the RTR 310 is TVS’s Built to Order (BTO) program. Riders can personalize their bikes with 12 exclusive freestyler accessories, like knuckle guards, visors, panniers, and a top box kit. Want a sportier look? Opt for the Dynamic Kit (₹18,000) or the Dynamic Pro Kit (₹22,000) for adjustable suspension and race-tuned stability control. The exclusive Sepang Blue color, inspired by TVS’s racing legacy, costs an extra ₹10,000 but adds a head-turning flair. This level of customization is rare in the segment, making the RTR 310 a canvas for riders to express their style.
Real-Life Appeal: Stories from the Road
Take Arjun, a 28-year-old IT professional from Kolkata, who recently bought the RTR 310. “I was torn between the KTM 390 Duke and this,” he says. “But the RTR’s tech and customization options won me over. The quickshifter makes city riding effortless, and the mileage—around 32 kmpl—doesn’t hurt my wallet.” Arjun’s story reflects the bike’s appeal to young professionals who want a machine that’s practical yet exhilarating. With over 10,000 units sold in the first six months since its India launch, the RTR 310 is clearly resonating with riders (wbnrhm.in, 2025).
How It Stacks Up Against the Competition
The RTR 310 enters a fiercely competitive segment. Priced between ₹2.43 lakh and ₹2.72 lakh (ex-showroom), it undercuts the KTM 390 Duke (₹2.97 lakh) and BMW G 310 R (₹2.85 lakh) while offering more features than the Triumph Speed 400 (₹2.33 lakh). Its lightweight trellis frame and Michelin Road 5 tires provide excellent handling, rivaling the agility of the KTM. However, some riders have noted a slightly jerky throttle in Urban mode, which TVS addressed with a software update in early 2025 (91wheels.com, 2024).
Why West Bengal Loves It
The launch in Kolkata was no coincidence. West Bengal’s diverse terrain, from bustling city streets to scenic highways, is perfect for the RTR 310’s versatility. Local dealers reported a 37-day average waiting period post-launch, with strong demand in metro and tier-2 cities (BikeWale, 2025). Plus, TVS’s 24×7 roadside assistance and annual maintenance contracts ensure peace of mind for riders tackling long journeys across the state.
Is the TVS Apache RTR 310 Worth It?
For riders seeking a blend of performance, technology, and style, the Apache RTR 310 is a compelling choice. Its price point, while premium, is justified by its feature-packed design and customization options. Whether you’re a young rider dreaming of track days or a professional looking for a reliable commuter, this bike delivers. As Sudarshan Venu, MD of TVS Motor Company, put it, “The RTR 310 redefines technology and performance, setting new benchmarks for the category.”
Ready to Ride?
The TVS Apache RTR 310 isn’t just a motorcycle—it’s a lifestyle. With its bold design, cutting-edge tech, and thrilling performance, it’s ready to conquer West Bengal’s roads and beyond. Curious to experience it yourself? Head to your nearest TVS dealership for a test ride and see why the “Freestyler” is making waves. Have you ridden the RTR 310 yet? Share your thoughts in the comments below!